How it works
Full Brand Reputation Service
Social Media Management
We don't focus on platforms, we focus on attention and experience
We use our deep understanding of design, psychology, culture, behavior, and business (small & big) to produce creative that embodies your brand and cultivates interaction.
Every business gets a unique marketing plan, and we bring it to fruition with 2-3 posts a week on the platforms that are most effective for your industry and niche. Engaging on the most effective platforms for your brand make it possible for you to discover your online community, spread word-of-mouth, and create conversations with current and potential customers that grow your brand organically.
We first study your brand and create an action plan. After getting to know your business inside and out, we create a customized brand kit that shows you exactly how we will represent you. With business descriptions, imagery, and custom creative, we create a cohesive brand for your customers.
Once we've established your voice and you approve the Brand Kit, we'll put together a 90-day action plan so you know exactly what to expect from day one.
Next, to create truly engaging social media content for your business, we claim and enhance the Big Three social media platforms (Facebook, Instagram, and Twitter) and even the ones you didn't know you need. We add captivating descriptions, great photos, and even create a logo if you're not happy with your current one.
We update everything, troubleshoot tech issues, and make sure your brand looks polished and professional before we launch any campaigns.
After all your platforms are optimized we'll begin to post content engineered for each platform and more importantly your audience. We're experts... we post the right mixture of content to keep your followers engaged, entertained, and informed, oh and it's backed by data. Content consists of photos, graphics, tips, questions, articles, and a lot more to keep you at the forefront of your audience's mind.
As a part of our initial strategy we will plan around your events, sales, specials, and announcements. However, we understand things come up last minute. Don't worry, we'll make it work and make it look great.
We use our killer tech to find you new customers. We identify search terms specific to your business by scouring the web to enable us to be where your potential and new customers are.
For example, a Mexican restaurant in Los Angeles, we may find terms like, "hungry", "tacos", and "#bombmexicanfood". And for a Realtor in Santa Monica, we would identify terms like, "looking for a home in SaMo", "#househunting" (geo-based), and "it's time to move to L.A."
When we respond and reach out on your behalf, it's all about creating a conversation. We keep your voice and brand in mind while communicating in a personalized and engaging way.
We take the stress out of managing review sites like Yelp, Google, Facebook, TripAdvisor and yes, that review site specific to your industry. We monitor over 80 review sources for all these industries: Apps, Legal, Medical, Real Estate, Automotive, Careers, Restaurants, Hospitality, Home Improvement, Financial, and essentially every General Review Site. See all the review sites and industries here.
We make sure your brand is properly expressed on the various reviews sites by featuring your business' best photos, writing captivating descriptions of your products and services, and ensuring that all of your business information is accurate and up-to-date.
Your customers and clients are always online, and so are we. We will craft timely, tailored responses to every single review, positive or negative, that comes in for your business. When a happy customer leaves a great review, we'll send a genuine message of thanks and invite them back again soon. And don't worry about the less-than-perfect experiences, we handle them like champs.
We are here to protect your reputation online; we will not let your page be overwhelmed by anything false, misleading, or inflammatory. We make sure by flagging any reviews that go against the guidelines of the review platform. Each platform has slightly different rules. We'll keep a watchful eye, no need to worry.
More Great Reviews
We take on the responsibility of helping you bring in more positive testimonials by inviting your fans and social media followers to leave reviews.
Any good marketing strategy has a wide and tailored reach for maximizing the brands effectiveness. Social media is great for reaching a wide range of customers but email is for your true believers, the champions of your brand. We'll build your subscriber list and always make sure you have something meaningful to say. With up to 2 emails per month*.
We send top quality content from true writers backed with growth hacking techniques like, best times/days to send, visuals, and clever subject lines (emojis increase open rate) in order to maximize interactions. Email is tricky to get right and after an unsubscribe, the chances of getting them back is slim to none. That's why top quality content is so important. And if email is done right, it can turn your subscriber list into an ATM with every promotional email we send.
This may go without saying but we will always accompany an email with a call-to-action (CTA) to drive traffic wherever seems most effective, as well as, cross-promote your other social platforms and review sites.
We're always here to help
Your Account Manager is always there to help you with whatever you need, ready to take calls, answer questions, and implement any feedback you might have. And, if you have any questions that may require some intensive research to find an answer, we can help you find a solution. We love doing everything we can to make your day-to-day easier and that includes providing additional support and information about anything related to digital marketing and branding.
Your Account Manager will keep you up to speed on growth with regular check-ins and performance reports every month. If you would like to have access to technology for real-time performance tracking we can make that happen for a small fee.